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Customized communications offer a world of opportunity for service providers to introduce new value-added capabilities, including variable data printing, multi-channel communications, and Web-to-print to meet the needs of marketing professional. Our Customized Communication Certificate Program defines the various market segments, explores the business opportunities, and provides real-world examples and success stories within each segment, as well as a "how-to" approach for selling customized communications solutions.
The Introduction to Digital Color Training Program teaches print service providers and marketing service providers about the opportunities and trends within the digital color market. It defines the various market segments, business opportunities and provides real world examples and success stories within each segment as well as a “how to” approach for selling digital color solutions to the marketing professional.
Managed Print Services represents a new approach to capturing office document technology spend and margin — combining older cost-per-page pricing models, expanded service and solution offerings, as well as a more consultative relationship with customers. InfoTrends and Strategy Development have partnered to bring sales reps and dedicated managed print specialist, this training program on how to effectively engage and sell Managed Print Services. There are eight key steps in the MPS sales process from approaching your prospective customer to maintaining their MPS investments.
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